The Ethos Challenge | 民族精神的挑战 |

While corporate America suffers, the best home-built businesses thrive. 虽然受到美国企业，最好的家庭建造的企业茁壮成长。
Indeed, more than half of all US businesses are now run from kitchen tables, extra bedrooms, basements and garages. 事实上，一半以上的美国企业正从厨房的桌子，额外的卧室，地下室和车库。 Home-based businesses make a $530 billion contribution to the nation’s economy each year. 以家庭为基础的企业作出五千三百万点零零零万美元贡献国家的经济每年。
And for many Americans, starting up at home has become a necessity. 和许多美国人来说，在家里开办已成为必然。 What appeared to be simply another economic downturn a year ago has devolved into a far more dire situation. 似乎是另一个经济衰退仅仅在一年前已经转移到一个更严峻的形势。 Major economic giants, including Lehman Bros. (LEHMQ, news, msgs), American International Group (AIG, news, msgs) and General Motors (GM, news, msgs), have shown their vulnerability. 主要经济大国，包括雷曼兄弟（ LEHMQ ，新闻，留言） ，美国国际集团（ AIG ，新闻，留言）和通用汽车公司（ GM ，新闻，留言） ，已显示出其脆弱性。 As corporate titans lay people off by the thousands, many Americans are being forced to find new ways to make a living. 企业巨头奠定了的人成千上万，许多美国人被迫寻找新的方法来赚取生活费。
Their criteria? 其标准？ Inexpensive to start. 廉价的开始。 Immediate results. 立竿见影的效果。

Enter home-based businesses. Running your own show from home typically requires little more than a skill set and a passion. 进入家庭为基础的企业。运行您自己的显示从家里通常需要多一点的技能和热情。 It has become the stepping-off point for many a newbie entrepreneur. 它已成为加强点的许多新手企业家。
A recent Wells Fargo study indicated that the average amount of capital required to start a business is approximately $10,000. 最近的一项研究表明富国银行的平均资本金要求创业约为10000 。 When you consider that that statistic includes capital-intensive, brick-and-mortar startups, you realize that some home-based businesses can be started on a few hundred dollars. 当您认为该统计包括资本密集型，砖和迫击炮创业，你认识到，一些以家庭为基础的企业可以开始几百美元。

A Boom Among Boomers 一种成功的商业经营在潮

In terms of who is being drawn to home-based business, it’sa mix of men and women, young and old.至于谁是被提请家庭为基础的业务，这是一个混合的男子和妇女，青年人和老年人。 But one group that seems particularly drawn to starting up is the baby-boom generation..但一组，似乎特别提请启动是婴儿潮一代.. This group is clearly leveraging skills accumulated during corporate careers and previous entrepreneurial adventures.该工作组显然是利用企业的过程中积累的技能和以往的职业企业家的冒险。 They’re realizing that they can no longer count on long-term corporate careers.他们认识到他们再也不能指望长期企业的职业生涯。
Adding additional impetus, boomers have watched their retirement savings wither with Wall Street, forcing them to figure out ways to replenish their coffers.增加额外的动力，潮已经眼睁睁地看着自己的退休储蓄枯萎与华尔街，迫使他们想出的办法，以补充其库房。 That helps make the income generated from a home-based business — whether primary or supplemental — incredibly appealing to boomers.这有助于使收入家庭为基础的业务-无论是原发性或补充-难以置信的吸引力潮。

Let’s talk about passion 让我们谈论的激情

But as compelling as the income may be, at the center of every home-based business is one driving force: passion.但是，随着公司的收入可能会在中心的每一个家庭为基础的商业驱动力之一：激情。
The opportunity to do what you love, to have proximity to family and pets and the comforts of home while conducting meaningful work, still plays the starring role.有机会做你的爱，已接近家庭和宠物和舒适的家，而进行有意义的工作，仍然扮演主演。 Running a business built around a passion adds meaning and direction in life, a welcome antidote to these confusing and disenfranchising times.经营企业围绕着激情增添意义和人生方向，一个值得欢迎的良药这些困惑和剥夺次。
For some, this passion is expressed by going green. They use their business to influence other business owners and in so doing is creating a better world for the next generation.对一些人来说，这所表达的激情是走向绿色。他们利用他们的业务影响其他业务的业主和在这样做的是创造一个更好的世界的下一代。
The startup world shows no signs of slowing down.启动世界没有显示出减缓的迹象。 Whether people join to combat a tough economy, as an alternative to the corporate life or to simply follow their passions, startups are alive and well.人们是否加入打击强硬的经济，作为一种替代到企业的生命，或只需按照他们的激情，创业是活着，且健康状况良好。 Unlike many of the big enterprises out there today, a great number of home-based ventures are still open for business and truly thriving.与许多的大企业有今天，大量的以家庭为基础的企业仍在照常营业，真正蓬勃发展。

Your For Earth represents an incredible and proven opportunity to enjoy all of these benefits. 您的地球是一个难以置信的和经过验证的机会享受这些福利。 Think about all of the people you know that have a need to earn extra money and would like to positively impact future generations. 想想所有您认识的人有需要赚取额外资金 ，并愿积极的影响子孙后代。 Invite them to take a look at the Ethos ForEarth business model 邀请他们来看看校风ForEarth的商业模式

Or contact me directly , and let’s get started或直接与我联系，并让我们开始吧

In speaking with many of our new leaders across the Country, the excitement level is at an all time high. 在谈到与我们的许多新的领导人在全国各地，兴奋水平处于历史最高水平。 The new administration’s plan for turning our economy around is being met with tremendous optimism. Wall Street and the public are energized. 新政府的计划，把我们的经济正在各地会见了巨大的乐观。 华尔街和公众的活力。 Our prospects are more excited than ever before about the For Earth opportunity to earn much needed additional or even life changing income. 我们的前景更加兴奋比以往任何时候都对地球的机会，赚取急需补充，甚至改变生活的收入。

At the forefront of our new administration’s agenda is the commitment to protecting our environment for our children and our grandchildren.最前沿的新政府的议程是致力于保护我们的环境为我们的孩子和我们的子孙。 New prospects are not only excited to market the Ethos For Earth’s Fuel Reformulator , but are even more excited about all of the future For Earth products and services that will dramatically impact the future of the environment. You do not have to convince anyone that the greatest wealth building opportunity of this century will be the marketing of green products and services. Not unlike the technology revolution in which overwhelming wealth was created there will be only one chance in history to position you and your family in front of “Greenology”, the marriage of technology and green products.新的前景，不仅激发市场的校风对地球的燃料Reformulator ，但更高兴的所有未来的地球产品和服务，这将极大地影响未来的环境。 您没有说服任何人最大的财富有机会在本世纪将成为营销的绿色产品和服务。没有什么不同的技术革命中，绝大多数财富创造只会有一个机会，在历史上的位置您和您的家人在前面的“ Greenology ”婚姻的技术和绿色产品。

The “Big 3″ automakers have backed themselves into a corner. “大3 ” 汽车制造商都支持自己的某个角落。 One of the primary reasons is their unwillingness to produce energy efficient vehicles and it will take them years to initiate these essential changes.主要原因之一是他们不愿意生产节能汽车，它会带他们来开展这些重要的变化。 This dramatically enhances your For Earth opportunity.这极大地增强您对地球的机会。

Add to that the volatility of the oil industry .加上起伏不定的石油工业 。 Everyone knows that the time to buy in is when prices are low.大家都知道，买的时候是当价格低。 With current oil prices, there has never been a better time to build your For Earth business.与目前的石油价格上涨，从未有过一个更好的时间来建立自己的地球业务。 Some representatives feel as though a drop in oil and gas prices will negatively impact their business.一些代表觉得减少石油和天然气价格将产生不利影响他们的生意。 Only if you let them.只有当你让他们。 Industry analysts predict a rise in prices back to what we all experienced this past summer and long term oil prices at over $200 a barrel.业内分析人士预测，油价上升，回到我们大家都经历了今年夏天和长期的石油价格超过200美元一桶。 For a true indicator of our future gas prices simply look around the world.真正的指标，我们未来的天然气价格只是环顾世界。

A critical component to long term success in business and perhaps in life is the ability to adapt and to change.的一个关键组成部分，长期成功的企业，也许是生活中的能力，以适应和改变。 During these unprecedented times in the global economy the management team at For Earth is committed to continue to offer the most exciting direct sales opportunity in the industry.在这前所未有的时间在全球经济中的管理团队在地球致力于继续提供最激动人心的直接销售机会的行业。 As a For Earth representative your goal is to adapt as well.作为一个地球代表你的目标是适应的。

The economy, the environment, the volatility of the oil industry, the new administration, the challenges of the Big 3. Your opportunity is on the front page of every newspaper, every web browser , and every news station every day. 经济，环境，多变的石油工业，新政府的挑战，大3 。您的机会是在头版刊登的每份报纸，每一个网页浏览器 ，每个站每天的新闻。 Follow the system, learn to articulate the message, stay current and collect the news articles that support every aspect of your For Earth opportunity and you can enjoy the ride of a lifetime .按照制度，明确学习的信息，目前的住宿和收集的新闻文章，支持您的每一个方面和对地球的机会，您可以享受乘车的一生 。

We encourage you to do your research through the Holidays.我们鼓励你尽研究通过休息。 All of you will be at parties, with family, dining, enjoying a cocktail, and talking with people that are in need for change and desperately want more in 2009.大家将在各缔约方，家庭，餐饮，享受鸡尾酒，和说话的人是在需要改变和拼命想要更多的在2009年。 All you need to do is share your excitement and follow up with them at the appropriate time.所有您需要做的就是分享您的兴奋和采取后续行动，他们在适当的时候。 Enjoy the Holidays and build your business.享受假期，建立您的业务。 That is a winning combination.这是一个最佳组合。

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