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SAE Based Test Protocol Confirms That Ethos FR Reduces Emissions and Increases Fuel Efficiency

Wednesday Oct 29, 2008

When compared to a control vehicle following the rigorous testing protocol,the results concluded that Ethos FR successfully improved fuel efficiency and reduced harmful diesel emissions, as measured in opacity. In fact, the Ethos FR treated engine reduced emissions by 29.1% when compared to the baseline test. 

      

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High Gas Prices Push Homebuyers to Go Green

Wednesday Jul 30, 2008

I just got back to my Austin home from my birth home – Israel, where gas prices are $8/gallon. I’m not kidding. our biggest expense during our 2 weeks work-vacation was gas. It was even more expensive than the car rental, if you can believe it.

Needless to say, with gas prices double what they are in the States, the demand for Ethos grows and we just placed another order for more product to be sent to Israel. Those are the good news.

The other news are what I found in my inbox today (read the complete story bellow) -
With the cost of fuel reaching record highs, buyers pay closer attention to location

If you read the article carefully, you might notice the following business points -

  1. The cost of gas prices are shaping our economy – from the cost of food, cloths and our choices of residence.
  2. More and more people prefer to work close to home, preferably at home.
  3. Gas prices are going to continue to go up.
  4. Awareness to global warming is increasing and people make their decisions in accordance with what is green.
  5. There is a money making opportunity in a product that solves all those issues – increasing gas prices, global warming, and the loss of jobs.

While in Israel, I received an email from WKZL radio in Greensboro, NC. asking to learn more about Ethos and how they can save money with it. I just finished climbing a mountain and dipping in a waterfall at the lowest point on earth – the Dead Sea. At the agreed time, I called the station using my husband’s Iphone. 5 minutes later, I was back to vacationing and to a quick float in the Dead Sea.

Timing could not be better for a product like Ethos, and I’m sure many people who would love to be able to work from anywhere in the world, and be able to write off their vacations. I met one of those on the plane back home… but that’s a story for another post. :)

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BEVERLY HILLS, Calif., July 29, 2008 — In cities like Los Angeles, where the car is king, the thought of commuters leaving their vehicle keys behind and opting for public transportation once seemed unimaginable. But The Los Angeles Times recently reported commuter rail use has reached record numbers.

During one Tuesday in May, L.A.’s Metrolink reported itshighest ridership at 50,232 passengers, which was a 15.6% jump over the previous year. Meanwhile, the CaliforniaDepartment of Transportation reports drops in freeway traffic compared to last year’s figures.

The rules of the road are changing. And high gas prices, traffic congestion, and environmental awareness are altering the real estate landscape. The result is that more people are looking to work closer to home, not only because commuting is becoming more expensive, but also because of growing concern over car-centered life and its impact on global warming.

Suburban developments, often located many miles away from city centers, once offered the lure of getting more home for the dollar. But with rising gas prices and increasingly difficult rush hour commutes, the benefit of lower mortgages is diminishing. Add growing concern of fuel dependence to the fold, and the result is a paradigm shift in homebuyer consciousness.

When words like sustainability, carbon footprint, and arctic snowcaps are entering our everyday conversations, it’s clear that climate change is affecting homebuyers’ decisions, and real estate professionals better be prepared to meet their needs,” says Myra Nourmand, Los Angeles Real Estate Broker and author of the book From Homemaker to Breadwinner.

Rising gas prices are causing homebuyers to think twice before relocating to far-away suburbs. “Consumers are adding the price they’re paying at the pump and other costs associated with long commutes into their overall home buying budget,” says Nourmand. She adds that the current economic situation means that people are working longer hours to yield the same result, which makes arduous drives to and from work even more stressful.

The proof? Home prices in neighborhoods throughout L.A.’s prestigious Westside zip codes have weathered the double-digit depreciation that has struck regions outside of Los Angeles. In areas like Santa Monica, Beverly Hills, Brentwood, Bel Air, and Pacific Palisades, demand continues to exceed inventory.

In fact, none of Nourmand’s clients have sold a home as a result of a foreclosure, and subprime fallout is non-existent within her client list. Meanwhile, comparably prestigious areas, which were often viewed as affordable alternatives to high-end L.A. neighborhoods, have experienced hard times.

If high fuel prices are the norm – and that’s what the news indicates - then demand for property in desirable neighborhoods near urban centers should continue to remain strong,” says Nourmand.


Do you know Donna Hutchings?

Friday Jun 27, 2008

Donna Hutchings is the happy winner of our $100 in free gas gift!

Donna listened to Mix 94.7 interviewing me and Al Unser about Ethos, and was caller 19. It was my first interview on the radio. Did you hear it?

I was SO nervous and worried I’d mess up in front of thousands of people, that naturally – I did.

If you haven’t heard it yet, you can listen to it here – 

http://www.theethoschallenge.com/ethosfr-testimonials.php

 

I learned something new about the radio that day too. Did you know that we never listen to it live?

I came to the studio at 3:20pm, Bridget, Carey, Al and I were just casually talking about Ethos…. Nobody said – “we’re on the air!”, there were no red lights turning on to let us know we’re live… we just talked, and then on my way home at 5:20pm, I actually listened to myself while driving my car!

 

I have to tell you, it’s the weirdest feeling in the world. I’m stuck in traffic with a million other people – all of us listening to the radio while we’re waiting for the car in front of us to move…and then I hear myself talking and I wonder who else around me is listening to the same station, not even knowing the lady with the silly smile in the car next to them is the same one they’re now listening to…


Ethos at the Homestead-Miami Speedway

Wednesday Mar 26, 2008

 

This Saturday, March 29, 2008 will open the 2008 Indy Pro Series in Homestead, FL. Al Unser, Jr. III will be driving the beautiful green car bearing the number 21 with our Ethos For Earth logo! The race is scheduled to air on ESPN 2 on April 3, 2008.

Check your local time and listings. If you will not be attending the race, be sure to check out the season schedule to go to the race nearest your home town.

Here is a sneak peak of what to expect!


Ethos FR (Fuel Reformulator) Helps Provide Cleaner Air

Tuesday Mar 18, 2008

Allied Waste Services of San Diego Dramatically Reduces Fleet Emissions by 71-Percent in Six Years of Participation in the Ethos FR(R) ProgramSAN DIEGO, CA–(MARKET WIRE)

Ethos Environmental, Inc. a San Diego-based company, announced that Allied Waste Services of San Diego has dramatically decreased its San Diego county fleet emissions by 71 percent, in part through the use of Ethos FR®, a non-toxic and non-hazardous ester-based fuel reformulator. The fleet average opacity emission testing in 2007, was 6.32% compared with 21.6% in 2001, an impressive reduction in particulate matter.

Six months after beginning the Ethos FR® program, Allied Waste’s district manager, Jim Ambroso said the company received an Earth Day Corporate Award from the City of San Diego for what they had done for the environment. With the continued use of Ethos FR®, Allied has reduced atmosphere particulates from its Chula Vista fleet alone by more than 500 tons a year.

The Ethos FR® program implemented by Allied Waste runs in unmodified diesel engines and integrates easily with existing fueling infrastructures. In addition to better engine performance, the Ethos FR® product reduces both fuel and maintenance costs, and is safe to handle.

Allied Waste Industries provides collection, recycling and disposal services to residential, commercial and industrial customers throughout the United States.


Ethos Mexico Wins National Automotive Quality Award

Sunday Mar 16, 2008

Energy-Efficient Fuel Reformulator Favorite of 24,000 Automotive Technicians Throughout Mexico

SAN DIEGO, CA–(MARKET WIRE) –Jan 28, 2008 –

Ethos Environmental, Inc. (OTC BB:ETEV.OB – News), a San Diego-based company, was recently awarded the National Automotive Quality Award by CNT: “La Confederacion Nacional de Talleres de Servicio Automotriz y Similar” (The National Automotive Service Association), with the support of Mexico’s Federal and State Government.

Rosa Maria Leos, representing “Distribuidora Ethos Mexico S. de R.L.” (Ethos Mexico distributor), accepted the award in Guadalajara, Jalisco, Mexico. Representatives of the federal, state, and municipal governments participated in the awards ceremony.

Ethos Mexico is the distributor of Ethos FR®, a fuel reformulator proven to reduce harmful emissions and improve fuel economy when used in internal combustion engines. Working side-by-side with Ethos Mexico, high profile companies such as Transportes Potosinos (Nationwide Truck & Rail Transport Company) have reduced fleet emissions by more than 86 percent by using Ethos FR®.

In cooperation with Mexican governmental institutions, Ethos Mexico has developed environmental programs to be implemented nationwide in 2008, and has also assisted the government of Jalisco, Mexico to develop a program of environmental quality standards for the next Pan-American games in 2011.

Enrique de Vilmorin, CEO of Ethos Environmental, Inc., stated that the company was honored to receive such a prestigious award, which “reflects not only the quality of Ethos FR®, but also the acceptance of this product in the marketplace. Ethos FR continues to position itself as the preferred product among major competitors in the Mexican market.”


Today is my birthday.

Thursday Feb 14, 2008

Today is my birthday.

I am 21 again. :)

I’m taking the day off to sit at home and reflect on my life, and I am happy to say that all my dreams are coming true:

I’ve been married to my best friend for the past 7.5 years, and it still feels like we’re on our honeymoon;
I am surrounded by a loving family, who is behind me on every decision I make;
I have precious true friends who are there for me through thick and thin;
I have great health; a healthy sense of humor and I’ve finally managed to adapt an exercise routine and to enjoy it.

I truly feel like a work of art in progress: never quite there, yet exactly where I need to be.

And as I reflect on my life, I was looking for inspiration on the web – something that will make others feel as good as I do every day, something that will bring them back the hope and take away their fears; Something that will inspire them to ACT on the way they feel.

And I found this video, and these words.


Carmakers finding a money making opportunity in shades of green

Thursday Jan 17, 2008

Carmakers seeking to prove their environmental street cred, highlight fuel-efficient models at the Detroit Auto Show

But they are NOT the only ones!

Positioning in front of trends creates wealth…and two trends currently dominate the international media:
The constant rise of fuel prices of fuel and the growing international concern for the environment.

Do you think there would be an opportunity to make money attached to a product that addressed both of these huge and growing trends?

Fortunes are being made, right now, by savvy, entrepreneurial minded individuals who are capitalizing on these trends all over the world:



Ethos Austin will help you position yourself in front of these trends. Click here to learn more.


Ethos FR pays for your gas

Sunday Jan 13, 2008

Ethos fr pays for your gas!

 

Ethos FR is all about saving the environment while saving you money, and now we’re doing it by giving you back money you already spent on gas – up to $500 back!

How does it work? simple!

  1. Buy Ethos FR - and drive as much as 25% farther on a tank of gas
  2. Get voucher code in an email
  3. Fill up your car as usual (don’t forget to add an ounce of Ethos to every 10 gallons of fuel) and keep the receipts!
  4. Mail in $100 worth of receipts and get back a $25 gift card to use at the station of your choice for anything you want, including gas.
  5. You can get back $500 to pay for gas you’re buying anyway.

This is our way of saying THANK YOU for taking care of our world.


Forget Hybrid – use salt water to run your car

Wednesday Dec 19, 2007

But until this technology is available to the masses you can save as much as 70 cents/gallon with Ethos today.
Give it a try!