The Ethos Challenge |

SAN DIEGO, CA–(MARKET WIRE)–Mar 30, 2009 — Ethos Environmental, Inc. (OTC BB:ETEV.OB – News), a San Diego-based company, is pleased to announce that, through Ethos Scientific LLC, the Company’s research and development division, it has improved its flagship fuel catalyst with the addition of a new ingredient. This new product is now branded under the label EthosFR+.

CEO Corey P. Schlossmann said, “The new EthosFR+ formula will continue to have its existing compounds, however we have added a new ingredient that we believe dramatically bolsters the product’s performance in gas and diesel engines.”

The Company is testing the efficacies of its new blend at the California Environmental Engineering Laboratory – Center for Environmental Research in Santa Ana, California. The CEE is Environmental Protection Agency recognized and California Air Resources Board (CARB) certified.

The tests will be completed on a Cummins QSM-11 400 HP heavy duty diesel engine with less than 200 hours on it on a heavy duty engine dynamometer in accordance with Federal Regulations. Testing will include establishing a baseline for average tailpipe emissions, horse power and fuel economy. EthosFR+ will then be added to the engines so the results can be shown in comparison to the baseline.

“This particular CEE test runs the engine at constant speeds and grades using controlled lab fuel which is extremely clean. These are the among the most challenging test conditions for EthosFR+. Our formula needs to show dramatic improvement to truly prove the efficacies of the new and improved EthosFR+,” Schlossmann said.

Test analysis will indicate the amount of measured tailpipe emission reductions for Hydrocarbons, Carbon Monoxide, Nitrous Oxide, and Particulate Matter. Tests will also determine if there is any marked improvement in horsepower.

Schlossmann said, “Acquiring positive results from an EPA recognized and CARB certified lab, like CEE, will verify with a high level of confidence the validity of the new EthosFR+ blend and its high probability for continual improvement with constant use.”

Providing the tests are positive, the Company anticipates that a new patent covering this blend and its usages will ensue.

James is a professional surfer, writer, television commentator and environmental leader. His written work has appeared in the LA Times, Surfer’s Path, Surfer Magazine, Surfing, Water, and numerous other publications worldwide. He has also been an active environmental leader in his community, as co-founder of They Will Surf Again, an organization that raises money for people who have suffered from ocean-related spinal injuries, as well as a spokesperson for Project Wipeout Ocean, Brandy’s Friends Drug Awareness Foundation, and the Surfrider Foundation. In 2000 he was elected to the Laguna Beach Water Quality Committee, and in 2005 appointed to the Laguna Beach Environmental Committee and as board member for the Clean Water Now Coalition.

James nearly died in 1997, when he developed a staph infection after giving a surf lesion in Dana Point, California. That brush with death was a turning point in Pribram’s life. He had already begun to focus less on competitive surfing and more on global adventure travel, but this event caused him to consider the state of the world’s waters with a new urgency and to incorporate concern for the environment in his work projects. Pribram initiated the Eco Warrior Project in 2006, with the goal of helping people, governments and developers work together in ways that complement human needs and the environment, especially with regard to surf brakes that are in danger of being compromised or lost forever.

Many people think that the power to change their lives is outside of them. If they get sick, they believe the doctor knows how to heal them. If they get robbed, they believe the lawyer will know the best way to handle it. I’m sure it happened to you too – you’ve decided to make a change in your life, you were all excited about it and you went at it with full force. As time went by, you started doubting that you’re on the right path, that you know what you’re doing, or whether you can even make it.

You lost your belief.

Here’s a story of a guy who healed himself from a disease who claims many lives. He tells his story of how he moved from rags to riches, how he got his boat for just $100, and how his wife got a new kitchen without paying for it. It didn’t all happen in a day though. It took him a few years to get to where he is now, and even now, it took him 3 months to attract that boat. But he didn’t let time affect his desires and his visualization.

So how much are you affected by the economy today? How badly do you want to change your life? Are you ready to get the training you need in order to move from where you are right now to where you want to be?

If so, stay tuned. Because Ethos can be the break you were looking for – if you’re willing it to be.

Rare are the moments that are given to a person to change his/her destiny. Even rarer are the moments that a huge opportunity comes across and we recognize it before its too late and gone forever. In most cases in life we recognize opportunities after they’ve passed and will not return. That’s the destiny of opportunities-that they are recognized only from a look at the past.
As a publicly traded company, Ethos is an opportunity that we’re given today! Right now!

At this moment stands before us the choice of taking this opportunity and changing the road of our life or standing again two years from now to say: “We could have but we weren’t wise enough.”

POSITION IN FRONT OF EXPANDING MARKETS TO CREATE WEALTH.

It begins with energy – Growing excitement & expectations for green jobs

Government support has rallied excitement for the prospect of a green jobs corps, as President Obama’s stimulus package puts about $20 billion into greening the economy, according to the White House.

Motivated individuals can partner with us to
build significant recurring income for themselves.

How many conversations have you had in the last month about the state of the global economy?  It’s the dominant topic of our time. Three undeniable market trends have converged to make our business a tidal wave of growth.

1. Volatile fuel prices.
2. Declining economic conditions.
3. Everyone wants to help the environment.

Record numbers of people are looking for ways to diversify, replace, or surpass their incomes. This is the time be among those helping to set up the Ethos consumer distribution networks, locally, nationally and internationally. You can help others to prosper and in turn create a significant, recurring walk-away income for years to come.

Plans are in place for rapid international expansion. Because global fuel demand will only escalate, we are confident our presence internationally will quickly dwarf that of the USA.

As we near the announcement of a pre-launch date of a new networking company where you will have the chance to partner with the principals of Ethos Environmental, INC and continue to work with Ethos, the original product that we all know and love – we would like to have your help with a couple of things.

First, we would like you to send us a clear image of yourself (with or without your vehicle).  We want your product (and business) testimonials ASAP so that they may be used on a website to be professional produced by your corporate management team.  We want them ASAP so that they may be included in the pre-launch site.

Please include:
1. your name
2. where you live
3. your occupation
4. your experience with Ethos.
5. what have you used Ethos in, what were the results
6. why you are excited about the business
7. and what your success to date with the product and business has meant to you and your family.

If you have any questions please do not hesitate to contact myself or Marie Bennet and be sure to include your phone number in case we have any questions.
During phase two we will be asking for video testimonials – so be thinking about what you would like to send us on a video.  If you have one already done – send it along ASAP.  Please don’t be shy!

We will have a professional film crew in San Diego on Wednesday, March 11, 2009.
If you would like to attend and be filmed for the website and promotional materials we would love to see you there.

Please contact Marie to arrange a time to be filmed.
Thanking you all in advance for your testimonials and for taking time from your schedule to be in San Diego, CA.

This is So exciting!!

Can you imagine being at the forefront of a new network marketing company that leads the way in green initiatives AND online video publishing? Check out the new press release from Ethos Environmental:

ecoMates(TM) will directly market the company’s flagship product, EthosFR® which has proven to reduce the carbon footprint of every vehicle that adds it to the fuel. By reducing the heat and friction in the engine, users will experience some gas economies and less engine repair. In addition to individual consumer use, Ethos FR® can easily integrate with larger fueling facilities giving the owners an effective and realistic carbon-reduction, pro-environmental marketing edge.

Thrive Worldwide, LLC CEO Jack Peterson said, “Ethos Environmental, Inc. has an irresistible product that lends itself perfectly to organizing like-minded people who can create an enormous force for distribution, while contributing to the betterment of our environment.”

And these guys are thinking big – worldwide big:

This team will provide an attractive compensation plan for the distributors, alongside infrastructure, recruitment and training. Further, Thrive will identify and deploy key executive management necessary to create and grow a world wide distribution network

Creating new video tools for a greener planet:

ecoMates(TM) distributors will further their green mission by using live and on-demand streaming video web tools for conducting online ‘green’ opportunity meetings or sending green presentations via email, and thus eliminating heavy travel to meetings, direct mail, and associated costs

And the best thing – we can offer these tools to the world as well:

These green, productivity web tools will also be made available to the public at large through ecoMates(TM) distributors. Said Peterson, “ecoMates(TM) will help fill the multi-billion dollar online streaming media void with cutting-edge products, while simultaneously offering a complete ‘green’ and attractive home-based business for entrepreneurs looking to earn extra income, which includes just about everyone these days.”

[complete press release here]

If you can see the potential of combining green initiatives with online streaming media tools and network marketing, If you understand timing at all – you’ll get as many people as you can lined up for the pre-launch.

To be the first to know and on the list for the pre-launch link, make sure you fill your info on the form at the top of this page.

As I was reading CNN Money stories this morning, I came across an article that analyzes  “What your business can learn from cult burgers and neuroscientists.” After reading their conclusion:

How do firms get customers to identify so strongly with their brands? By offering unique products, promoting a membership ethos and selling not just goods but meaning.

I started thinking of my own partnership with Ethos FR – was that a wise idea?

I present to you my analysis:

• Offering unique products: Ethos FR is the only bio-degradable, non-toxic, non-hazardos, green lubricant on the market that has data validation of both real time road tests as well as 3rd party labratories. It’s the only lubricant out there that offers savings above costs, AND turns your existing car greened.
• promoting a membership ethos: The name says it all . ok, I kid. But Ethos Environmental Inc. (etev) offer to compensate all the clients who were scammed by For Earth’s false gas vouchers, even though Ethos Environmental had nothing to do with it, makes them a very ethical company in my book.
• selling not just goods but meaning: Green is the next thing. We all know that we need to do our part to clean the planet, conserve more, etc. But why does green have to cost so much more? In these difficul financial times, people are stuck between the desire to do good, and the lack of means to actually do so. You don’t need to spend thousands on a hybrid to know that you’re contributing to a greener planet, you don’t need to drive less, ride with strangers, car-poll or change your day to day habits in order to be a concerned citizen. By using Ethos in your car you eliminate your CO emissions while saving money on fuel. You feel good about the savings in your pocket as well as your personal contribution to the world around you.

According to Forbs Emissions Trader is the first in a list of Green Jobs With Growth Potentia, we’ve already seens president Obama’s commitment to developing green jobs, and the rise in network marketers in the market place. So is partnering with Ethos FR a wise choice? My answer is a definiate YES!.

What’s yours?