The Ethos Challenge |

Green technology for a cleaner world.

Beating a bad economy — from home

Monday Jan 5, 2009

While corporate America suffers, the best home-built businesses thrive.
Indeed, more than half of all U.S. businesses are now run from kitchen tables, extra bedrooms, basements and garages. Home-based businesses make a $530 billion contribution to the nation’s economy each year.
And for many Americans, starting up at home has become a necessity. What appeared to be simply another economic downturn a year ago has devolved into a far more dire situation. Major economic giants, including Lehman Bros. (LEHMQ, news, msgs), American International Group (AIG, news, msgs) and General Motors (GM, news, msgs), have shown their vulnerability. As corporate titans lay people off by the thousands, many Americans are being forced to find new ways to make a living.
Their criteria? Inexpensive to start. Immediate results.


Enter home-based businesses. Running your own show from home typically requires little more than a skill set and a passion. It has become the stepping-off point for many a newbie entrepreneur.
A recent Wells Fargo study indicated that the average amount of capital required to start a business is approximately $10,000. When you consider that that statistic includes capital-intensive, brick-and-mortar startups, you realize that some home-based businesses can be started on a few hundred dollars.

A Boom Among Boomers

In terms of who is being drawn to home-based business, it’s a mix of men and women, young and old. But one group that seems particularly drawn to starting up is the baby-boom generation.. This group is clearly leveraging skills accumulated during corporate careers and previous entrepreneurial adventures. They’re realizing that they can no longer count on long-term corporate careers.
Adding additional impetus, boomers have watched their retirement savings wither with Wall Street, forcing them to figure out ways to replenish their coffers. That helps make the income generated from a home-based business — whether primary or supplemental — incredibly appealing to boomers.

Let’s talk about passion

But as compelling as the income may be, at the center of every home-based business is one driving force: passion.
The opportunity to do what you love, to have proximity to family and pets and the comforts of home while conducting meaningful work, still plays the starring role. Running a business built around a passion adds meaning and direction in life, a welcome antidote to these confusing and disenfranchising times.
For some, this passion is expressed by going green. They use their business to influence other business owners and in so doing is creating a better world for the next generation.
The startup world shows no signs of slowing down. Whether people join to combat a tough economy, as an alternative to the corporate life or to simply follow their passions, startups are alive and well. Unlike many of the big enterprises out there today, a great number of home-based ventures are still open for business and truly thriving.


Your For Earth represents an incredible and proven opportunity to enjoy all of these benefits. Think about all of the people you know that have a need to earn extra money and would like to positively impact future generations. Invite them to take a look at the Ethos ForEarth business model

Or contact me directly, and let’s get started :)

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Ethos FR - Starting the year right.

Wednesday Dec 24, 2008

In speaking with many of our new leaders across the Country, the excitement level is at an all time high. The new administration’s plan for turning our economy around is being met with tremendous optimism. Wall Street and the public are energized. Our prospects are more excited than ever before about the For Earth opportunity to earn much needed additional or even life changing income.

At the forefront of our new administration’s agenda is the commitment to protecting our environment for our children and our grandchildren. New prospects are not only excited to market the Ethos For Earth’s Fuel Reformulator, but are even more excited about all of the future For Earth products and services that will dramatically impact the future of the environment. You do not have to convince anyone that the greatest wealth building opportunity of this century will be the marketing of green products and services. Not unlike the technology revolution in which overwhelming wealth was created there will be only one chance in history to position you and your family in front of “Greenology”, the marriage of technology and green products.

The “Big 3″ automakers have backed themselves into a corner. One of the primary reasons is their unwillingness to produce energy efficient vehicles and it will take them years to initiate these essential changes. This dramatically enhances your For Earth opportunity.

Add to that the volatility of the oil industry. Everyone knows that the time to buy in is when prices are low. With current oil prices, there has never been a better time to build your For Earth business. Some representatives feel as though a drop in oil and gas prices will negatively impact their business. Only if you let them. Industry analysts predict a rise in prices back to what we all experienced this past summer and long term oil prices at over $200 a barrel. For a true indicator of our future gas prices simply look around the world.

A critical component to long term success in business and perhaps in life is the ability to adapt and to change. During these unprecedented times in the global economy the management team at For Earth is committed to continue to offer the most exciting direct sales opportunity in the industry. As a For Earth representative your goal is to adapt as well.

The economy, the environment, the volatility of the oil industry, the new administration, the challenges of the Big 3. Your opportunity is on the front page of every newspaper, every web browser, and every news station every day. Follow the system, learn to articulate the message, stay current and collect the news articles that support every aspect of your For Earth opportunity and you can enjoy the ride of a lifetime.

We encourage you to do your research through the Holidays. All of you will be at parties, with family, dining, enjoying a cocktail, and talking with people that are in need for change and desperately want more in 2009. All you need to do is share your excitement and follow up with them at the appropriate time. Enjoy the Holidays and build your business. That is a winning combination.

To get started - www.theethoschallenge.com

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